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Major Retailer Caves On Hogg, Resumes Running Ads On Ingraham’s Show

Hogg had targeted her advertisers :

Gun control activist and resident internet bully David Hogg used social media to call on Americans to boycott the advertisers for Laura Ingraham’s Fox News show after Ingraham tweeted comments about Hogg’s college rejections on March 28, 2018.

Ingraham stated – “David Hogg Rejected By Four Colleges To Which He Applied and whines about it. (Dinged by UCLA with a 4.1 GPA…totally predictable given acceptance rates.)”

Apparently, not one for the truth or being criticized at all, Hogg launched a full-scale war against Ingraham in his attempts to destroy her career over a fairly mild, albeit critical tweet.

The Daily Wire reported –

Hogg, 17, said fellow survivor Ryan Deitsch was also turned down by UCLA.


“It’s not been too great for me and some of the other members of the movement, like Ryan Deitsch,” he said, according to TMZ.

“It’s been kind of annoying having to deal with that and everything else that’s been going on but at this point, you know, we’re changing the world. We’re too busy. Right now it’s hard to focus on that,” he said.

Hogg, who holds a 4.2-grade point average, said he got the rejection letters two weeks ago.

“I am not surprised at all in all honesty. I think there’s a lot of amazing people that don’t get to college, not only that do things like I do but because their voices just aren’t heard in the tsunami of people that apply every year to colleges in such an economic impacted school system here which we have here in America where people have to go into massive amounts of debt just to go to college and get an education,” he said.

“I think it’s really sad but it’s the truth.”

Hogg’s response was to state #ShutUpAndBeObjective. Some 30 advertisers followed suit and with claims of higher ground and strong values and claims that public criticism of a high school student just was not done. Progressive propagandists Media Matters offered Hogg assistance in obtaining the names of advertisers and Hogg proceeded to call on people to systematically target the businesses until these advertisers chose to abandon ship, according to CNN Money.

Many of these same companies such as Allstate and Mitsubishi Motors supported the Clinton Foundation though… but I digress. However, one company stood out.  After making a decision to join the pack of companies choosing to drop advertising on the Ingraham Angle, Ace Hardware unexpectedly resumed its sponsorship of the program.

The Wire reported that Ace had joined a number of advertisers for “The Ingraham Angle” that chose to pull their ads in response to a tweet the Fox News host posted late last month making fun of Hogg.

In a statement released on Thursday, Ace said, “Advertising on any network or show, is in no way an endorsement from Ace of the content contained or spoken within that program.”

The company added, “We appreciate the different points of view from our customers, and believe people should be treated with respect and civility.”

According to The Wrap –

“Ace Hardware resumed its sponsorship of ‘The Ingraham Angle,’ airing two ads during the hour-long April 12 broadcast.

A spokeswoman for the company apologized for having “incomplete information” when it announced it would cease advertising on ‘The Ingraham Angle.’

‘Advertising on any network or show is in no way an endorsement from Ace of the content contained or spoken within that program,’ the company said in a statement provided to TheWrap explaining the reversal. ‘We appreciate the different points of view from our customers, and believe people should be treated with respect and civility.’”

The full statement from Ace Hardware states –

“The information we had at the time of the initial request was incomplete and we apologize for that.

We purchase time slots that target our audience on over 30 cable networks and news programs including Fox News, CNBC, CNN, and MSNBC. Advertising on any network or show is in no way an endorsement from Ace of the content contained or spoken within that program. We appreciate the different points of view from our customers and believe people should be treated with respect and civility. At this time, we have not altered our current media schedule; however, we regularly review our media strategy.”

The companies that have chosen to pull their advertising and not reversed their positions are as follows –

  1. Wayfair
  2. Nutrish
  3. Nestle
  4. Expedia
  5. Hulu
  6. Stitch Fix
  7. ATT
  8. Sleep Number
  9. Allstate
  10. Esurance
  11. Bayer
  12. Rocket Mortgage
  13. Liberty Mutual
  14. Arbys
  15. Trip Advisor
  16. Johnson & Johnson
  17. Office Depot
  18. Miracle-Ear
  19. Jenny Craig
  20. Ruby Tuesdays
  21. Entertainment Studios
  22. Principal
  23. Atlantis Resorts
  24. Honda
  25. Slim Fast
  26. Blue Apron
  27. IBM
  28. Red Lobster
  29. BASF
  30. Ebates

Of notable exception to the boycott is the company known as MyPillow. The company’s CEO Mike Lindell tweeted that he did not take down his ads, nor did he intend to do so.

After Ace reversed its decision to boycott Ingraham’s program, some, including the chairman of the Democratic Coalition Jon Cooper, called for a boycott of the company stating people should shop with Lowe’s or Home Depot instead.


Ingraham apologized for her offending March 28 tweet the following day writing, “For the record, I believe my show was the first to feature David immediately after that horrific shooting and even noted how ‘poised’ he was given the tragedy.” Yet that was not good enough for Hogg who insisted that Ingraham only apologized after the boycott effort began.

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